Performance Marketing
"Run as a growth strategy, not a button-pushing job."
Profit-focused media buying across Meta and Google Ads. We build around CAC, contribution margin, and blended ROAS so scaling decisions are anchored in real P&L net profit, not vanity dashboard numbers.
Who This Service Is Built For
D2C brands generating ₹15L to ₹1Cr+ monthly who hit scaling ceilings on Meta or Google
Founders tired of vanity dashboard ROAS that doesn't reflect in their bank balance
Brands suffering from constant ad fatigue and wild month-to-month revenue swings
eCommerce operators seeking unified Meta + Google cross-channel attribution
Core Scaling Bottlenecks We Solve
Rising Customer Acquisition Cost (CAC)
Consolidating fragmented ad sets into broad Advantage+ and ASC frameworks pools data faster, drops auction CPMs, and lowers blended CAC.
Severe Day-to-Day Performance Volatility
Eliminating micro-budget edits and implementing disciplined 48-hour vertical scaling rules prevents the algorithm from constantly resetting.
Attribution Discrepancies & Phantom ROAS
We manage accounts on blended MER (Shopify Net Revenue ÷ Total Ad Spend) and Contribution Margin rather than self-reported platform numbers.
Our 4-Stage Execution Methodology
Account & Unit Economics Audit
We inspect your historical ad spend, creative fatigue curves, COGS, shipping, COD RTO rates, and true contribution margins.
Consolidated Campaign Architecture
We eliminate auction overlap and rebuild your account into dynamic testing (DCT), broad scaling (ASC/CBO), and lean catalog corridors.
High-Velocity Creative Integration
Every Monday, freshly validated direct-response UGC hooks are pumped into testing sandboxes to identify winners before ad fatigue hits.
P&L Scaling & Margin Protection
Budgets are scaled vertically by 15-20% only when 7-day blended MER targets and cash-flow contribution margins are satisfied.
Core Capabilities
- Meta Ads (Facebook & Instagram) Advantage+ Architecture
- Google Search, Shopping & Performance Max (PMax)
- YouTube Ads & Demand Gen Scaling Corridors
- Real-Time Contribution Margin (CM1 & CM2) Tracking
- Blended ROAS (MER) Optimization
- P&L-Focused Capital Allocation Guardrails
Deliverables & Support
- Custom Multi-Channel Campaign Architecture
- Weekly Attribution & Creative Performance Reviews
- Live Blended MER & P&L Dashboard
- 90-Day Scaling & Capital Allocation Roadmap
Profit-first media buying that scales spend only when contribution margin benchmarks are held.
Frequently Asked Questions about Performance Marketing
How do you manage ad spend differently than other agencies?
Most agencies measure success on in-platform ROAS, which double-counts revenue across Meta and Google. We manage your ad accounts based on Contribution Margin 1 (Net Sales minus COGS, shipping, payment fees, and ad spend) and blended MER across your entire Shopify store.
How long does it take to see lower CAC and stable ROAS?
In the first 14 days, we fix leaky campaign architecture and test initial creative hook batches. Measurable improvements in blended CAC and conversion stability typically occur within 3 to 4 weeks, compounding strongly by month two.
What platforms do you manage?
We primarily run Meta (Instagram & Facebook) and Google Ads (Performance Max, Shopping, Search, YouTube), synchronizing budgets dynamically between the two based on marginal return.
Relevant Case Studies
Recommended In-Depth Guides
How to Reduce CAC for D2C Brands: The 2026 Full-Funnel Playbook
Rising CPMs do not have to sink your margins. Learn the full-funnel operating model used by 8-figure eCommerce brands to drive down blended CAC through hook testing, lander isolation, and contribution margin bidding.
Meta Ads Scaling Framework: Why Broad Targeting Outperforms Interest Stacks
Tired of ad fatigue every time you increase budget? Discover how to consolidate your Meta Ads account architecture, leverage Advantage+ Shopping Campaigns (ASC), and scale past ₹50L/mo sustainably.
Blended ROAS vs In-Platform ROAS: How to Measure True Marketing Profitability
Meta claims an 8x ROAS while your bank account is empty? Understand attribution discrepancies, post-iOS tracking limitations, Marketing Efficiency Ratio (MER), and how to scale based on P&L reality.
Let's find what's actually holding the growth back.
Book a call and we'll go through your ad account, your site and your funnel. You get a 90 day roadmap out of it whether you work with us or not.