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Footwear Care & Accessories Case Study
Shoe Mistri — High-Velocity Performance Scaling
Direct-to-consumer acquisition for specialty shoe care products.
ROAS Benchmark
8.1x
CAC Reduction
32% Lower
Repeat Sales
Continuous
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Educating users on specialized shoe care while maintaining low CAC.
THE STRATEGY
- Deployed before/after video hooks demonstrating product effectiveness.
- Structured targeted bundlings on key product detail pages.
- Retargeted multi-pair footwear owners across search & social.
THE EXECUTION
CREATIVE
Problem-solution short clips and ASMR shoe cleaning reels.
MEDIA BUYING
Consolidated Meta broad targeting and search intent campaigns.
CRO & LANDERS
Bundle add-to-cart widgets and fast checkout corridors.
RETENTION
Subscription refills & shoe care tip series.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
Shoe Mistri Growth Partner
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