IYKA — Omnichannel Apparel Scaling & Conversion Overhaul
Consolidated Meta ad architecture, weekly UGC hook testing, and storefront conversion rate optimization.
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Rising CPMs across seasonal fashion campaigns, rapid creative fatigue on single lookbook ads, and high drop-offs on mobile product detail pages.
THE STRATEGY
- Transitioned from fragmented interest targeting to consolidated broad Advantage+ campaign structures.
- Shipped 15+ weekly direct-response UGC hooks highlighting fabric flow, fit, and styling.
- Rebuilt mobile storefront PDP with sticky CTA, variant swatches, and frictionless 1-click checkout corridor.
THE EXECUTION
Aesthetic lifestyle reels, real-body sizing demonstrations, and high-contrast fabric drape close-ups.
P&L-aligned budget scaling with contribution margin floors and Advantage+ catalog integration.
Mobile-first PDP architecture, instant size recommendation widget, and 1-click checkout corridor.
VIP early access WhatsApp drops for seasonal collection releases.
Sales & Performance Snapshot
A visual demonstration of campaign sales generation, scaling trajectory, and daily performance metrics.
Client Verdict
"Adfrenzy completely revamped how we scale. Our creative pipeline never runs out, and our store converts cold traffic far better than ever."
Let's find what's actually holding the growth back.
Book a call and we'll go through your ad account, your site and your funnel. You get a 90 day roadmap out of it whether you work with us or not.