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Orthopedic Pillows & Comfort Case Study
The White Willow — Sleep Tech & Ergonomic Scale
Dominating the ergonomic pillow category with performance ads.
ROAS Benchmark
8.3x
Category Rank
Top Sleep D2C
Conversion Lift
+38%
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Differentiating memory foam products from low-cost competitors.
THE STRATEGY
- Created ergonomic benefit-driven visual ads and sleep doctor testimonials.
- Optimized storefront comparison charts for pillow density and posture.
- Scaled Meta and Google Shopping campaigns concurrently.
THE EXECUTION
CREATIVE
3D foam posture diagrams and customer unboxing reactions.
MEDIA BUYING
Health & wellness broad interest targeting with strict CAC caps.
CRO & LANDERS
Pillow finder quiz widget and 100-night trial messaging.
RETENTION
Cross-sell pillow covers and sleep spray accessories.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
The White Willow Growth Partner
Let's find what's actually holding the growth back.
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