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Pet Supplies & Care Case Study
PawBasket — Pet Parent Acquisition & Lifetime Value
Building recurring revenue for essential pet care and treats.
ROAS Benchmark
8.2x
Repeat Rate
Strong LTV
Growth Signal
Compounding
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Standing out in a crowded pet care market while driving repeat purchases.
THE STRATEGY
- Focused ad hooks on pet health benefits and premium ingredient transparency.
- Optimized subscription and bundle purchasing options at checkout.
- Deployed automated pet age-based re-order reminders.
THE EXECUTION
CREATIVE
Cute pet reaction videos and nutritional comparison infographics.
MEDIA BUYING
Pet parent interest targeting coupled with broad dynamic search.
CRO & LANDERS
One-click subscription add to cart and quick checkout.
RETENTION
Automated monthly replenishment email & WhatsApp flows.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
PawBasket Growth Partner
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