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Designer Ethnic Wear Case Study
Label Mehu — High-Intent Ethnic Wear Funnels
Scaling handcrafted couture with sustainable margins.
ROAS Benchmark
8.5x
Conversion Rate
+45% Lift
ROAS Floor
8.0x Minimum
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
High drop-off rates on premium price point ethnic outfits.
THE STRATEGY
- Integrated trust badges and customer video reviews directly on PDPs.
- Synchronized performance creative with seasonal ethnic collections.
- Implemented high-converting retargeting flows across WhatsApp & Meta.
THE EXECUTION
CREATIVE
Fabric detail close-ups and royal ethnic outfit styling.
MEDIA BUYING
High-income audience segmenting and retargeting automation.
CRO & LANDERS
Custom size-guide popups and instant WhatsApp consultation.
RETENTION
Personalized wedding & occasion styling outreach.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
Label Mehu Growth Partner
Let's find what's actually holding the growth back.
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