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Fine Handcrafted Jewelry Case Study
Arkaye Jewels — Fine Jewelry Performance & Creative Engine
Driving high ROAS for handcrafted statement jewelry drops.
ROAS Benchmark
8.7x
Ad Turnaround
Agile Production
ROAS Floor
8.0x Minimum
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Navigating visual ad fatigue in fast-paced fashion jewelry.
THE STRATEGY
- Deployed weekly lifestyle jewelry pairing video ads.
- Optimized storefront mobile gallery speed and zoom features.
- Structured retargeting funnels for abandoned cart visitors.
THE EXECUTION
CREATIVE
Macro detail shots of gemstone settings and sparkle lighting.
MEDIA BUYING
Audience targeting tuned for luxury & fashion buyers.
CRO & LANDERS
High-resolution PDP zoom and gift box selection options.
RETENTION
Birthday and anniversary gift reminder campaigns.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
Arkaye Jewels Growth Partner
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