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Luxury Ethnic Couture Case Study
Aasa By Simran — High-Ticket Couture Acquisition
Scaling luxury ethnic apparel with high average order value.
ROAS Benchmark
8.8x
AOV Growth
High Ticket
Brand Scale
Sustained
THE CHALLENGE
Scaling Bottlenecks & Ad Fatigue
Long buyer consideration windows for premium handcrafted ethnic wear.
THE STRATEGY
- Crafted luxury story-driven video ads highlighting artisanal craftsmanship.
- Rearchitected store product detail pages for luxury positioning.
- Deployed multi-touch retention messaging across email and social.
THE EXECUTION
CREATIVE
Cinematic studio showcases and embroidery detail macro shots.
MEDIA BUYING
Targeted luxury shopper segments with broad dynamic fallback.
CRO & LANDERS
VIP consultation booking & seamless checkout corridor.
RETENTION
Exclusive collection preview invites.
Client Verdict
"Adfrenzy Media delivers direct results with absolute clarity. They operate as a true extension of our growth team."
Aasa By Simran Growth Partner
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